Shine Blue is our annual giving day, created by River’s Gift to raise vital funds for SIDS (Sudden Infant Death Syndrome) research and education. This special day honours the legacy of baby River Waddell, who tragically passed away in his sleep in 2011 at just four months old. Since then, his parents have dedicated their lives to making a difference — turning heartbreak into hope.
Now a national movement, River’s Gift invites you to Shine Blue on Friday, November 7, as we mark River’s 14th angel anniversary.
Across Australia, schools and businesses will come together — proudly wearing our iconic blue heart temporary hand tattoos. These tattoos spark important conversations, raise awareness, and encourage fundraising to help save babies’ lives.
Kids and teachers love getting involved — and the blue heart is a symbol of love, remembrance, and action.
Register your school or business today, order your blue heart tattoos here: https://riversgift.org/shop/, and help us take a stand against SIDS.
Together, we can fund life-saving research and create a safer future for all babies.
Email kwaddell@riversgift.org or call 0488 111 182 now to register your business, school or childcare.
