Shine Blue
Shine Blue Throughout November
Choose your day.
Shine your way.
Together, let’s create a wave of blue across Australia.
Every year, River’s Gift invites businesses, schools, childcare centres, sporting clubs and communities to Shine Blue throughout November in support of babies and families affected by Sudden Infant Death Syndrome (SIDS).
Whether you choose to Shine Blue for one day, one week or the entire month, your participation helps fund vital SIDS research, deliver infant safe sleep education and provide support to bereaved families.
There are so many ways to Shine Blue this November:
💙 Businesses can choose a day that suits them – become Shine Blue Stars, wear blue, wear a Heart on the Hand tattoo, decorate your workplace, host a morning tea or fundraising event, and encourage staff to get involved.
💙 Schools can hold a casual dress day, sausage sizzles, casual dress “blue” day, organise fundraising activities and help students learn about the importance of safe sleep.
💙 Childcare centres can choose any day throughout November to Shine Blue by wearing blue, with children proudly wearing their Heart on the Hand tattoos, sharing safe sleep information with families, and hosting fundraising activities.
💙 Sporting clubs can dedicate a Shine Blue Round, encouraging players, officials and supporters to wear blue, display the Heart on the Hand tattoo and raise funds for River’s Gift.
💙 Families and community groups can wear blue, make a donation, share their support on social media and encourage friends, family and colleagues to get involved.
Together, we’ll create a wave of blue across Australia while raising awareness of SIDS and helping fund lifesaving research and infant safe sleep education.
Why November?
November is a deeply significant month for River’s Gift.
On 7 November, we remember River Waddell, the little boy whose life inspired the creation of River’s Gift and a mission to create a future without SIDS.
Throughout November, we invite communities across Australia to honour River’s legacy by helping protect future generations through research, education and hope.
Together, we can make every act of kindness, every conversation and every dollar raised count.
Together, let’s Shine Blue this November.

