This year’s Shine Blue campaign has been incredible, helping shine a light on the world of SIDS 💙 It’s coming together to make a positive impact, with thousands of people across Australia, including over 100 businesses, schools and childcare centres, wearing the River’s Gift sky blue heart temporary tattoos on their hands and raising money for such an important cause.
Children (and plenty of adults!) just loved their colourful tattoos and wearing their ‘heart on their hand’ – there was so much enjoyment and fun! And, what’s more, together we raised over $65,000 to fund essential SIDS research!
Seeing so many young people, educators, and communities rally together to support River’s Gift has been so inspiring and the success of Shine Blue is a powerful reminder of what we can achieve when we come together, as one. The funds are still coming in, as more people light up November with colour!
By getting involved, you helped teach children about compassion, community, and making a positive impact – values that will stay with them for life. And with your support, we’re one step closer to a world where families don’t have to experience the heartbreak of SIDS.
We’d love for your school or childcare to join us again in 2025, or if you weren’t able to be involved this year, why not add it to your diary for early November next year! Signing up early gives you access to all the Shine Blue updates, resources, and fun materials to get your students excited and engaged. Every child who participates, every conversation started, every dollar raised takes us closer to preventing SIDS and supporting more families. Email kwaddell@riversgift.org to register now for 2025.
Let’s make Shine Blue 2025 even bigger and brighter, together! Thank you for standing with us in the fight to save babies’ lives and for showing the power of community.
